People have talked about the WIIFM (“What’s in it for me?”) factor in educational theory for decades. It’s the idea that is if people know what benefits training has for them personally, they’ll be more invested. It’s easy to simply insert a sales pitch at the beginning of your course and consider your WIIFM quota met. Motivation is more complex than that. Let’s take a look at what motivation is, and how we can build it into training.
Read more over at GLAD solutions.